Beetle Plastics and Inbound Marketing

We’re very excited to share with you an article about Beetle Plastics in this month’s edition of Composites Manufacturing.

The article, “Taking Care of Business: Profitable Companies Care As Much About Shrewd Business Practices As They Do About Production,” was written by Terin Bufford and Susan Keen Flynn of Composites Manufacturing. Profiling three composites manufacturing  companies across a wide range of industries, the article looks at the tactics the three companies use that bring together operations, human resources, marketing, sales, and finance.

Bufford and Flynn focused on Beetle Plastics recent forays into inbound marketing as a way to attract and convert customers online. Highlighting the new content creation and lead nurturing efforts that Beetle has engaged in, the article illustrated the power of inbound marketing even for B2B manufacturing companies.

Check out the full article on page 15 of the November-December 2013 edition of Composites Manufacturing.

And a special thanks goes out to Top Line Results, the people that introduced us to, and help us with, inbound marketing.